WhatToWear? Digital Personal Styling App

WhatToWear? is a digital personal styling application service that relies on artificial intelligence to provide a hyper-personalised experience for the tech-savvy female millennial demographic. The idea stemmed from personal experiences of being a personal stylist where I experienced first-hand the negative connotations that come with these services. I designed an application to fill the gap in the market for the same exclusive experience that you receive in a styling session, but from the comfort of your own phone. My application differentiates from any other styling service as it focuses on what is already in the wardrobe- encouraging users to re-wear and re-style old items to avoid overconsumption and one off purchases that are left hanging in the wardrobe. Below are some images of my work; you can view my full design process and research journal and my brand guidelines book by clicking the links provided.