When Nowhere becomes Now_Here
We are a group of creatives focused on offering inclusive alternatives that have a positive impact on the environment and the people living on earth. We design digitally, therefore the outfits are malleable to any type of body and can be adapted prior manufacture. Digital design gives the opportunity to embrace the individuality of every human. In a virtual world, we lose constraints, we become free to thrive. Society pressures us to mould into “one size”, “one colour”, “two genders” but what if we were not supposed to fit any box? Instead of feeling like we belong nowhere outside of the binary, we could simply truly be ourselves, Right here, right now? What if Nowhere suddenly becomes Now_Here?’
Utopian fantasy is often where people get away from the pressure of society.
As perception is unique to each individual, the outfits are the result of travelling through worlds that reference different aspects of reality. The garments and shoes exist in the digital realm, free to travel any world, to encourage the expression of uniqueness. The collection is inspired by five imaginary places. These five worlds are infused in the garments as a reminder to keep an open mind to things that may differ from our own beliefs and reality.
We all come to earth the same way but grow our identity differently. We are all different but at the same time, all connected.
What seems to come out of Nowhere could be happening Now_Here.