People don’t always like changes, especially if it’s something they are already used to and love. So, it is not easy to accept whip without walnuts. But changes bring you a great opportunity to re-imagine what’s possible. Our audience is young people aged 15-25. They love social media challenges and to express themselves. So, we launch a challenge to encourage people to create their own version of whips. Our campaign, WHAT’S ON WHIP, it will start with press publicity and finish competition digitally (Instagram). The winner will win a year’s whip supply.