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Whistle: A Smarter Way by Guy Paterson

BRIEF

Introduce Whistle with three films that poke fun at the extreme lengths pet owners will do to to protect and track their dogs.


A new ‘dog tracker’ product required three films as part of its launch campaign in the USA.As well calling for a director’s interpretation on two fun and quirky scenarios devised by our creatives, the brief also asked for a third idea.
Guy’s approach and casting was both witty and engaging, and his own idea – the cop siren – caught our judges’ imagination.

Project Tags

  • Film
  • Live brief
  • Flare Studio
  • pitch

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