Toby White Platform Operations Director, Edisen

Projects

WEEKEND PITCH: JACK DANIELS – LIVE FROM HOME QUARANTINE BRIEF - $2,500 USDPITCH YOUR IDEAS FOR LIVE FROM HOME BRIEF - DEADLINE MONDAY 23RD MARCH

Projects credited in

6
Whistle: A Smarter Way by Guy PatersonBRIEF Introduce Whistle with three films that poke fun at the extreme lengths pet owners will do to to protect and track their dogs. A new ‘dog tracker’ product required three films as part of its launch campaign in the USA.As well calling for a director’s interpretation on two fun and quirky scenarios devised by our creatives, the brief also asked for a third idea. Guy’s approach and casting was both witty and engaging, and his own idea – the cop siren – caught our judges’ imagination.
8
Walkers: Sensations 5 Senses by Brandon LiBRIEF Capture the sensations of carnival through the five senses. Walkers (Lays in the USA) wanted to showcase their ‘Sensations’ flavour range through the lens of the world’s most colourful and vibrant festivals, evoking the sights, sounds and smells of carnival. Director Brandon Li’s experience shooting travel documentaries showed how immersive he could be to convey the spirit of carnival, capturing scale as well as detail, and delivering authenticity and a real sensorial experience in his f
Nicorette Walking the LineFollowing on from the success of 'One Breath', which won a Cannes Lion, we created this beautifully shot piece of documentary style storytelling.

Skills