IPR were requested to plan and execute the seasonal brand day for Whistles.
As Whistles continue to grow in the UK market, store managers and head office teams were invited for the first time for a Brand Day hosted by the companies CEO, Jane Shepherdson.
Our team were responsible for sourcing all suppliers, casting models and curation the fashion show for 200 representatives. The location was a new venue on the Thames with beautiful views, which proved to be an inspirational atmosphere to present the companies strategy fr the AW13 season.