Emily King

Events Executive

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  • LocationLondon, United Kingdom

Projects

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Skills

 

  • Fashion
  • Events
  • Marketing PR
  • Conference
  • Corporate
  • Creative Event
  • Exhibition
  • Experiential
  • Fashion Show
  • Festival
  • Music Event
  • Consumer PR
  • Events PR
  • Talent PR
  • Communications

Work history

2012

Showroom Coordinator & Junior Account Manager

IPR London

Jul 2011 - Jul 2012
  • Managed the running and organisation of IPR showroom. I was also in charge of hiring and training interns in showroom responsibilities such as scanning and compiling press coverage, reports, sample movement, visual merchandising, assisting on multiple brands. In additional to assisting on a number of accounts and monthly reporting for Timberland EU , I managed the PR of Kim West a designer latex brand, achieving coverage in British Vogue, Numero Tokyo, W Magazine, and i-D online.

2010

Marketing & PR Intern

The Social Studio

May 2010 - Nov 2010

Events Executive

IPR London

Jul 2012
  • As Events Executive, I am responsible for executing PR strategies and developing partnerships for local and international fashion brands within the UK and across Europe. Most recently the agency implemented a re-branding for UK high-street retailer, Warehouse. As apart of the new positioning I have been involved on a number of initiatives and campaigns, including guerilla activity, a huge summer party, bloggers events and an interactive campaign release to top-tier UK press. Other recent projects have included the launch of Dutch fashion label ‘SuperTrash’ to the UK market. This involved guerilla promotional activities in and around the flagship store to build awareness with consumers, which paralleled a store launch and after party, attracting four hundred key press from style, consumer and retail titles, as well as opinion formers and UK celebrities, achieving significant coverage for the client in major print and online titles. My role also exposed me to developing PR activities during Paris Fashion Week during the SS13 shows this year. Creating an event to showcase Sophie Hulme’s SS13 collection enabled us to reach key international press and buyers in a presentation format. Setting up a casting in Paris and assisting with all aspects of the production was great exposure to working within tight deadlines using initiative and creativity to solve problems. As a result the story was picked up by National newspapers and consumer titles, including Grazia and Style.com.

Education

2013

Bachelor of Business (marketing

Australian Catholic University

Aug 2013 - Aug 2013
  • As part of my degree, I participated in an exchange program for one year at the Vrije Universitiet, Amsterdam, where I completed a minor in Economics, and undertook management studies.

2010

Bachelor of Arts (human Resource Management

Australian Catholic University

Dec 2006 - Nov 2010

    Awards

    2010

    Dean's List

    Higher Education

    • Recognition of achieving high grades during the academic year.

    2009

    Dean's List

    Higher Education

    • Recognition of achieving high grades during the academic year.