White Label Project is a brand and business venture I started up in collaboration with a graphic designer. I work as part of a Creative Collective team with one other person who manages all of the design aspect for White Label Project. My main job role for White Label Project is to look after the promotion of the brand which includes the website content, the blog and all of the social media platforms. I come up with creative concepts and organise all of the photoshoots and visual promotion for the brand. I undertake market and competitor research and ensure that White Label Project is reaching out in an appropriate way for its target market.
White Label Project is a London based brand formed through a mutual love and passion for underground house & techno music. It's a music, events and streetwear brand which targets the current the underground house & techno community. It brings together fashion, music, events, reviews as well as providing a platform for up and coming talent. White Label Project isn’t trend driven, it's created from the heart for a niche group of dance music enthusiasts who share the same love for the music as we do.