Whitworths Packaging Rebrand

Tasked with creating a new series of designs for Whitworth's new packaging, my team and I used the textures of the products to create abstract, fun packaging for the client to fulfil their brief of appealing to a new, younger generation of prospective Whitworth buyers. At the live pitch, the feedback was very positive an the client enjoyed the fun, contemporary style of the packaging concepts. In addition to the packaging design, we created two bespoke hand-crafted typefaces to be used on the packaging and promotional and marketing collateral.