Who Moved My Cheese?

  • Karen Wang
This work was a book design for Who moved my cheese? It is a motivational business fable by Spencer Johnson, which describes change in one's work and life. The author used four characters, two mice and two "little people", who have four typical reactions to those changes during their journey for hunting cheese, and these four reactions has covered all different kinds people in real life. With simple characters and story, this book told the truth of life. Therefore, in terms of design, it was also kept in a simple and direct tone.
The entire appearance of this book was designed in a eye-catching yellow, directly hit the keyword "cheese". The book cover consists of two components, when the outer part was took off, there appear a shape of cheese at the bottom of the cover. This cover provided readers a small interaction with this book, which make them realized the "change happens to the cheese ".The inner pages' layout was also kept as simple as possible, and focus on the illustration of the story. 

Skills