Projects
- As__: Rolling Exhibition of Asian ArtistsAs__: Rolling Exhibition of Asian Artists is a three-week exhibition that includes three Asian artists’ solo show individually yet collectively. This work is a series posters design for thses three asian artists, which includes main poster and three persoanl posters.
- Vane-Branding DesignThis project is a branding design for a clothing brand Vane. The word "Vane" is the simplification of the founder's English name. When the vane is translated into Chinese, it means “wind vane” which means a intention to lead the trend of the fashion industry. Take the wind vane as a prototype into the logo design, the logo combines the brand name with the graphics. The main fabric of the season is used as the image base of the brand of the season.
- 泉 | QuanThis project is the visual identity deisgn of Quanzhou. It is a warm coastal city in the south of China. Although it's not big, it has a profound, diversified cultural heritage. Temples of different religions as well as local buildings of unique features are located in the downtown area, where modern urban life and these ancient buildings are perfectly integrated. The project is to design the visual system that conforms to Quanzhou's characteristics and image.
- Dolls Hand in HandProsperity dolls (two twisted knots of hair on each side of the head) is a typical paper-cutting art element in China, and also a materialized Chinese traditional idea of "all things have souls, in pursuit of life". The dolls are made for different types of "spiritualism", and Lashou (hand in hand) doll is one presentation of them. Nowadays, people no longer need to seek the hope of life under the guidance of the above ideas, but as far as I am concerned, the traditional image of "Lashou doll"
- Who Moved My Cheese?This work was a book design for Who moved my cheese? It is a motivational business fable by Spencer Johnson, which describes change in one's work and life. The author used four characters, two mice and two "little people", who have four typical reactions to those changes during their journey for hunting cheese, and these four reactions has covered all different kinds people in real life. With simple characters and story, this book told the truth of life. Therefore, in terms of design, it was als
- The Shape of ReadingReading as a form of interpretation builds up the resonance between, the individual and the text, the inner thoughts and emotional activities; normally it does not have a tangible form. This work aims to visualize the interaction between readers and texts. This work corresponds readers and text into different materials. Based on different types of annotations, a series of geometric shapes are produced. This series of works aim to convert textual interpretation into geometric shapes, providing us
Skills
- Graphic Design
- Poster Design
- Book Design
- Motion Graphics
Education
MAChelsea College of Arts (UAL)
- London, United Kingdom
Graphic Design Communication
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C
BAChina Academy of Arts
- Hangzhou, China
Visual Communication Design
Awards
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The third Merit-based Scholarship for Academic ExcellenceChina Academy of Arts