Who's Influencing Who? Goop, Glossier and Why Size Doesn't Always Matter

Exploring the ways in which influencers are becoming more like brands and brands are becoming more like influencers, all in a desperate bid for authenticity. This blog post utilises SoundOut BrandMatch technology, which enables brands to quantitatively benchmark their own core emotional values, against the actual consumer perception of those brand values. https://www.soundout.com/post/who-s-influencing-who-goop-glossier-and-why-size-doesn-t-always-matter