Projects
- Viva La Vulva: Can Bodyform Break the Taboo?Analysis of Bodyform's award-winning, taboo and internet-breaking campaign Viva La Vulva. This piece breaks down the effectiveness of the ad using three key measures: Impact – how effectively does the advert get and hold attention? Character – what character impression does the content make? This is reported as one of 12 standard archetypes. Effectiveness – does it get people to do what you want them to do, i.e. buy the product? https://www.soundout.com/post/bodyform-viva-la-vulva
- Waging War Against Prejudice: The Millennial Guide to Army RecruitmentUnpacking the British Army's new campaign which marked a shift from previous recruitment activity, by rejecting stereotypes which promoted a more traditional, combative, and masculine picture of army life. The new collection of ads feature current soldiers reflecting upon “Keeping my Faith” and asking, "What if I get emotional?" and "Can I be gay in the Army?". https://www.soundout.com/post/waging-war-against-prejudice-the-millennial-guide-to-army-recruitment
- Who's Influencing Who? Goop, Glossier and Why Size Doesn't Always MatterExploring the ways in which influencers are becoming more like brands and brands are becoming more like influencers, all in a desperate bid for authenticity. This blog post utilises SoundOut BrandMatch technology, which enables brands to quantitatively benchmark their own core emotional values, against the actual consumer perception of those brand values. https://www.soundout.com/post/who-s-influencing-who-goop-glossier-and-why-size-doesn-t-always-matter
- Something’s brewing: the evolution of beer adverts in 2019An exploration into the changing face of beer drinkers and thus, beer marketing. This blog post unpacks the shifting narrative, as evidenced by new campaigns from Brewdog and Carlsburg. Brazen declarations of greatness are a thing of the past as new era of self-aware, witty and subversive campaigns emerges; brands are poking fun at the very notion of what a beer advert should be. https://www.soundout.com/post/somethings-brewing-the-evolution-of-beer-adverts-in-2019
Work history
CopywriterTrinny London
London, United KingdomFull Time
Skills
- Brand Writing
- Account Management
- Email Marketing
- CMS Platforms
- Customer Support
- Blog Content