Viva La Vulva: Can Bodyform Break the Taboo?

Analysis of Bodyform's award-winning, taboo and internet-breaking campaign Viva La Vulva. This piece breaks down the effectiveness of the ad using three key measures: Impact – how effectively does the advert get and hold attention? Character – what character impression does the content make? This is reported as one of 12 standard archetypes. Effectiveness – does it get people to do what you want them to do, i.e. buy the product? https://www.soundout.com/post/bodyform-viva-la-vulva