Wholesam Foodtruck

The founders of WholeSam approached me with an idea to create a food truck that served healthy but satisfying food. Whilst conducting preliminary research, we were shocked to find there was not a larger variety of healthy food truck options that existed in the Los Angeles city distict. If they did, they were not filling or satisfying options that served both veggie and meat options. Together with the founders, we managed to translate her ideas into a feasible identity that grabbed the attention of many backers of her KickStarter campaign. With minimal budget – We were able to utilise the brand’s minimal illustrative conduct into hard hitting, attention grabbing designs. That later evolved into a truck wrap and a successfully funded kickstarter campaign. WholeSam has gained both celebrity endorsement, featured by Coors Light and their entreprenurial scheme and talks of franchising to the wider Los Angeles District.