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"Why is the Benchmark European Hair"

  • Hayden Woodley-Gibson

For my Final Major Project, I was inspired by broadcasters Emma Dabiri's Channel 4 interview around Black hair. She asked the question, “Why is the Benchmark European hair?”. I chose to investigate where these standards for Black women and Black hair came from in the hopes of understanding the consequences on marketing to Black women in the Haircare industry.

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Project Tags

  • #hair
  • #beauty
  • #marketing
  • #marketingstrategy
  • #representation
  • #blackgirl
  • #fashion
  • #cosmetics

Skills

  • Market Research
  • Market Strategy
  • Market Analysis
  • Hair
  • Beauty
  • Beauty Brands
  • Fashion
  • Marketing
  • Brand Marketing

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