An adaptable Social Media Marketer who strives for quality and substance in all that he does.
Studying Marketing through a Fashion lens has trained a brand-focused attitude to the work I undertake. Now working in Social Media Marketing in cosmetics, I pride myself being in tune with society & culture to ensure all campaigns are socially and culturally relevant to the end consumer.
Projects
- LCF x Westfield Stratford - MAZE - Fashion Marketing Development ProjectIn Year 2, Term 3 at the London College of Fashion, Westfield presented us second years with a live brief to create a financially sustainable and mutually beneficial concept which would generate PR for both Westfield Stratford and LCF. The task was encapsulated by the phrase "Make LCF famous at Westfield", in preparation for LCF's move to Stratford, East London in 2020. As a team of 3, we created 'MAZE' - an immersive digitally orientated ‘maze-like’ experience for the general public, that takes
- Axel Arigato x Spotify - "Flat 7"I assisted final year Visual Merchandising student Stefan Fernandes during the creation of his narrative-driven fashion film "Flat 7". His project was the conceptual collaboration between Spotify and luxury brand Axel Arigato. The three-minute film, accompanied by a 46-page lookbook was designed to connect to the millennial audience through the use of interactive video. The strategic partnership was designed to align the popular Spotify platform with new and emerging cult-like demographics that
- "Why is the Benchmark European Hair"For my Final Major Project, I was inspired by broadcasters Emma Dabiri's Channel 4 interview around Black hair. She asked the question, “Why is the Benchmark European hair?”. I chose to investigate where these standards for Black women and Black hair came from in the hopes of understanding the consequences on marketing to Black women in the Haircare industry.
Work history
Social Marketing TraineeL'Oréal
London, United KingdomFull Time
• Creating, evolving and implementing social marketing strategies for both L’Oréal Paris Haircare and Colourants categories - including L’Oreal Paris brands such as Elvive, Elnett, Excellence, Preference, Colorista & Magic Retouch
• Creating, coordinating and tracking content for paid (sponsored) social media campaigns
• Creating and delivering social/PR mailers to support wider campaigns
• Managing influencer relations & briefing social content for campaigns
• Collating monthly total L’Oréal Paris social marketing reporting
• Utilising social marketing insights to inform socially & culturally relevant marketing activations
• Collaborating & aligning with the wider marketing team to ensure cohesive 360 campaigns
• Collaborating with internal stakeholder teams – both locally and globally – to drive customer & consumer-relevant campaigns
• Management of annual social marketing budget
• Effective relationship management with external creative agencies & partners such as Facebook, Essence Global & McCann London
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Showroom AssistantFABRIC PR
- London, United KingdomInternship
Worked with the fashion PR agency that manages brands such as American Apparel, Scotch & Soda, Simon Carter & Remus Uomo.
Responsibilities included:
• Showroom merchandising for all brands
• Daily send-outs and returns of samples
• Monitoring and Collating daily press & social media coverage
• Assisting in brand presentations
• Ad-hoc showroom & admin duties
+ Show more
Skills
- Fashion
- Marketing
- Marketing Strategy
- Social Media Marketing
- Brand Marketing
- Cosmetics
- Automotive
Education
BA (Hons) Fashion MarketingLondon College of Fashion, UAL
London, United Kingdom
Year 1 Modules:
• Principles of Marketing - House of Fraser Marketing Audit Report & Exam
• Intro to Fashion Marketing - Icon Essay & Group Presentation
• Fashion Branding - Paul Smith Case Study & Brand Extension Proposal
• Cultural Historical Studies - Fashion Identity Essay
• Collaborative Project - Marketing Report & Brand Extension Proposal - LCF x ASOS
Year 2 Modules:
• Managing Fashion Marketing - Nike Marketing Case Study Exam
• Fashion Marketing Without Boundaries - Digital Brand Analysis
• Cultural Historical Studies - Body & Beauty Industry Essay
• Researching Consumer Behaviour and Psychology - Dual Market Insight Report
• Fashion Marketing Development Project - Marketing Development Proposal - LCF x Westfield
Year 3 Modules:
• Futures & Innovation - Socio-Cultural/Political Trend Report with Brand Proposal
• Fashion Marketing Strategy - Stella McCartney Strategy Exam & Digital Presentation
• Final Major Project - Black Hair & Beauty Dissertation & Poster Exhibition