Axel Arigato x Spotify - "Flat 7"

  • Hayden Woodley-Gibson

I assisted final year Visual Merchandising student Stefan Fernandes during the creation of his narrative-driven fashion film "Flat 7". His project was the conceptual collaboration between Spotify and luxury brand Axel Arigato. The three-minute film, accompanied by a 46-page lookbook was designed to connect to the millennial audience through the use of interactive video. The strategic partnership was designed to align the popular Spotify platform with new and emerging cult-like demographics that exist in streetwear. The partnership was also designed to widen Axel Arigato's brand awareness whilst reinforcing the importance of music within the brand's DNA. Alongside assisting in the creative direction of the concept, it’s subsequent video and photoshoot, I was responsible for hairstyling on these shoots.