WiFi Villains + Virgin Media
Broadband reliability is cited as the main reason to leave a broadband supplier and the main reason to choose one – hence Virgin Media launched its new Intelligent WiFi, to cement its superiority. The brief was to educate an apathetic public, on its awesome powers. Apathy leads to inertia and a decreased likelihood to convert. We had to wake people up!
We created four villainous WiFi characters to visualise customer pain points:
Blindspot – Lurks in corners holding WiFi hostage.
Signal Snatcher – Spreads WiFi so thinly.
Access D-Nied – Denies friends access to WiFi.
Device Demon – Sends WiFi signal to unused devices.
Then we enlisted Intelligent Wifi to defeat them, with Super Bolt.