Wild Garden Pretty & Wild Fragrance

The Wild Garden range including three fragrances: Pretty & Wild, Sweet & Naughty and Pure & Fabulous had for objective to celebrate female friendship. Everything in the collection came in a fabulous little gift package, so teenage girls could gift the most appropriate product / personality type to their best friend. To reach the hearts of gen Z consumers, we created a sentimental campaign visual and online content celebrating togetherness. Photographer: Frida Marklund Stylist: Teresa Ortiz Models: Ana Nevala & Jessica Luost