Window Design - Unsame Your Home - Craig & Rose

From visualisation to implementation…. I worked with the fantastic team at Craig & Rose designing and developing windows for their UK stores promoting the innovative ‘Unsame Your Home’ campaign. The campaign highlights the creative possibilities of using Craig & Rose paint, encouraging customers to embrace colour and challenged the use of more traditional neutral tones. I designed a range of lifestyle sets showcasing how a colour pop on walls and furniture can transform a room and ‘Unsame’ its look. Each set was designed to be turned around refreshing the windows with a different colour combination. Along with creating the concept I ensured that the design worked across all stores and developed an implementation guide to aid a smooth installation. A great project to work on, I love how the strong creative use of colour provided an impactful statement in the windows encouraging customers to stop, look and enter the stores.