Projects
- Christmas Window Display - Craig & RoseFrom visualisation to implementation…. In a year where Christmas has never felt more important it was an honour to work with the fantastic team at Craig & Rose to design and develop a Christmas Window concept and implemented across their stores. Inspiration was taken from the Christmas brand campaign photography, showing organic, fresh green decorations, and using Craig & Rose special effect spray paints to create gold leaves and baubles. I collaborated with florists across the country to des
- Christmas Window Display - Glassworks LondonBright, colourful, dramatic and within a tight budget was the brief for Glassworks Christmas windows. I designed, sourced and implemented this playful scheme full of large hanging paper shapes across three London stores. The gorgeous shapes not only hung in the window but were placed across the store to link the festive feel through out the whole customer journey. I loved creating this window and the concept really highlights what can be achieved in a tight time frame and inexpensively whilst
- Visual Merchandising - York Gate Gift Shop - PerennialFrom visualisation to implementation…. Creating a clear and enticing customer journey is more important than ever. Customers need to quickly connect with and understand the retail environment. This ensures an exceptional and memorable experience. Retail that is well positioned within a larger brand story will also win in these new times. All these ingredients came together in an exciting project for York Gate, a magical one acre garden in West Yorkshire run by Perennial a charity dedicated t
- Retail Concept - Glassworks LondonRetail planning and visual merchandising consulting… I collaborated with the lovely team at Glassworks London to plan their new store in Shoreditch. I worked with them to design the space, plan fixture placement and test visual merchandising principles. All completed in seven weeks from initial planning to final implementation. A bright exciting store, great product and a fantastic store team all working together to create an exciting customer experience. Next steps are to develop a VM guid
- Window Design - Unsame Your Home - Craig & RoseFrom visualisation to implementation…. I worked with the fantastic team at Craig & Rose designing and developing windows for their UK stores promoting the innovative ‘Unsame Your Home’ campaign. The campaign highlights the creative possibilities of using Craig & Rose paint, encouraging customers to embrace colour and challenged the use of more traditional neutral tones. I designed a range of lifestyle sets showcasing how a colour pop on walls and furniture can transform a room and ‘Unsame’ i
Work history
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Visual Merchandising ConsultantDot to Dot Creative
London, United KingdomFreelance
A retail specialist collaborating with brands and skilled in the design and development of:
- VM Strategies
- VM guides
- Training and implementation
- Design of window concepts
Skills
- Visual Communication
- Marketing Strategy
- Strategic Planning
- Visual Merchandising
- Bespoke Training
- Window Concepts
- Retail Design
- Range Planning
- Project Management
- Strategy