Located in Avenida da Liberdade, Lisbon’s luxury strip, LIBERDADE 40 is a retrofitted building that offers 16 modern apartments. On the ground floor sits a 721 sqm retail shop space looking for a new owner/tenant. The client asked us to design a vinyl to apply on the glass windows in order to hide the construction inside the shop. While we presented that option to them, we also took upon ourselves to think outside the box. As the client wanted to attract luxury fashion brand to occupy the space, we suggested to therefore treat the shopfront as a FW 18/19 display. A very native solution to the fashion world.