Wireless Festival is globally renowned as the biggest music festival in the World! Bringing the world's biggest musicians and brands together for a 3-day showdown! Wireless is the epitome of Gen Z culture trends and leads the market in music with brand partners in F&B, gaming, tech/software and fashion. Blue 16 works with Live Nation in facilitating brand partnerships such as Go Puff, GDK for long term partnerships including assets; Fan competitions, experiential activations, talent partnerships and content.