NHS Charities Together were looking to mark the 2 year anniversary of the global pandemic by creating a campaign to show continued support for NHS staff. However, when the Omicron variant hit at the start of the year, it meant that pressure on NHS staff rose to an all time high. We were asked to urgently help create a national awareness campaign in a matter of weeks to boost public awareness. We worked with different teams within the organisation to create a digital campaign for the public, partners and ambassadors to engage them and help spread the message whilst highlighting the ongoing pressure faced by NHS staff. The campaign simultaneously galvanised the public to show support for workers and reminded people to show that we still care about our NHS.