Brief:
What story can you tell us to ‘win us over’ to your point of view? Create a design solution, or series of, for something that you care about to inspire, amuse or even shock us. Make us sit up and take notice and execute it beautifully.
Concept:
The new EBacc in schools includes no creative subjects. Creativity is essential to solving world problems and it’s what makes us progress. The problem is creativity is often misunderstood and perceived as drawing
and painting, therefore many people think it isn’t important.
Solution:
A campaign that takes over everyday objects that required creativity to produce, in order to show it is diverse and essential to our daily lives. It uses typography to make a statement, with a white minimal style to
strip away the creativity. This makes objects stand out from their environment, as though they have been removed.