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Women in Advertising: On Creative Leading Positions

  • Sandra Valencia

For my Master’s thesis I decided to take on the topic "Women in Advertising: On Creative Leading Positions" My objective was to learn from qualitative analysis, what still lacked for women in the Advertising industry and what we could do about it. During my research, I interviewed a number of Seniors and Creative Directors who shared the career experiences that either led to their success or stagnation in creative. By the end of my paper, I realized that this was something that needed ongoing research, and so I’ve decided to continue the interviews. I now focus on entry-level, HR & Recruitment, and male allies, in addition to Senior creatives and Creative Directors. If you are interested in the findings or in participating in an interview, do contact me via email. Learn more about the project here: http://sandrawrit.es/women-in-creative-leading-positions-advertising/ This is no time to slow down.

For the D&AD New Blood Awards, I decided to bring along the women who had supported me so far in my career, as a partner, a mentor, a friend or a source of inspiration. I was suggested to continue this as a personal project–and so I have. I’m carrying the names of these women front and center because they had my back.

The reality is, we’re still far from an equal ratio of female creative directors worldwide. The numbers are even scarcer for women of color.

This is my way of visibilising the women who continue to make their mark in advertising.
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