Women's Accessories Guide SS18

Selfridges aimed to improve the average order value of its biannual accessories feature in order to meet ambitious sales targets. We collaborated with the content teams to reposition the editorial feature as an model shoot in order to elevate products. Remaining cost effective but luxury was a challenge, and ensuring the assets had seasonal longevity was crucial. As lead designer and art director, I oversaw the delivery of all photography, video and digital designs ensuring quality, usability and commerciality.