Women’s Padel Collection | adidas
On June 30, 2013, Adidas sponsor padel femenine for the first time and put on sale a first sponsorship of the Spanish champion Marta Ortega.
Months before presenting the collection, we decided to use the date as a teaser, composed with the three transversal bars that create the Adidas logo: 06/30/13/.
Marta wore t-shirts and rackets designed with the date during several matchs before. For this reason, many sports media and press specialized in paddle asked the reason for this date.
When the day arrived, the enigma was solved with a Spot where Marta was shown training in her usual field, and in the end we could see how the date 30/06/13/ was transformed into the adidas logo ///