Wonderbly - Content Marketing
A selection of content marketing projects at Wonderbly. I was responsible for leading projects from concept to delivery, taking into account the company’s brand guidelines and tone of voice.
Cooking With Kids
Initiated a kids cooking series as a strategy to engage customers through email, our ‘clever-ideas’ blog and social. Worked with the marketing team to think of angles that were either seasonal or based on our product offering and book characters.
Clever Ideas
Aside from the cooking series I worked with our marketing team to produce original crafty content based on seasonal and product insights. Content was delivered across our blog, Instagram, Facebook and Pinterest.
Instagram Content
Contributed to Instagram channel growth and style direction for organic posts - resulting in Wonderbly being featured in Instagram magazine celebrating the best, most creative brand accounts.