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Wonderland UK - Arcadia Game On

Objectives & Strategy:
To create a fun and memorable evening for the Annual Topshop/Top Man Brand Conference.
Curate a seamless transition from reception to conference to party, engaging guests at every opportunity with technology, catering and entertainment. Results:
Wonderland engineered a guest journey of digital discovery, inspired by a post internet aesthetic and cues from the growing trend of glitch art. We seamlessly created a plethora of digitally innovative opportunities to bring the 1500 TOPSHOP/TOPMAN head office and retail staff together in a unique way of mindful and sensory learning through interactive and digital game play.
Guests were catapulted into an immersive arena where they became the players. Highlights included: Pre event intrigue, a custom built microsite, customised animations, video content, brand film and presentations, stylised street food stations where guests uncovered challenges within food wrappers and ice lolly sticks, secret balloon room, opportunities to hack the DJ and the ultimate finale of head line act Craig David.
1686 event hashtag Instagram posts. Trending on Snapchat.

Credits

Danielle Summerton

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Project Tags

  • creative
  • events
  • production
  • creative direction
  • design
  • brand identity
  • branded event
  • experimental design
  • production design
  • agency

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