Objectives & Strategy:
Create a fun and engaging celebration of the launch of 'Under the Same Sun: Art from Latin America Today', the second exhibition of the Guggenheim UBS MAP Global Art Initiative.
Curate an intimate VIP viewing with a seated dining experience followed by a larger viewing and reception.
Results:
Wonderland took over 120 of Guggenheim and UBS's chosen guests on a memorable journey inspired by the exhibition, combining cultural influences from both Latin America and London.
Concrete and raw industrial textures were juxtaposed with contemporary cacti and luscious botanicals as a nod towards the exhibition's Latin American roots. Guests arrived at the after-party to a rocking Latin American DJ set which transcended into a cool London vibe, demonstrating the journey the exhibition has made across the Atlantic.