Objectives + Strategy Marriott clients were invited to celebrate their portfolio of MILUX hotels set in the architecturally dynamic Magazine restaurant at the Serpentine Galleries. An event that inspires and excites whilst reaffirming Marriott as the leader in luxury. Results The event was themed around The Art of Luxury. Each MILUX brand is unique and translates different passions through the different arts which include architecture, painting, music, filming, performing, photography, food and sculpture. Through the tasting experience of different food stations, 3D Carving Lollipops, the giant Jigsaw installation made by puzzle pieces from all the guests, music, the performance of Madhen, and photo moments, the Art of Luxury showcased MILUX’s luxury brands.