PROBLEM
To be blunt, white people's attitude toward black hair is the problem. Black people - particularly black women - are regularly made to feel that their hair is wild, untamed or just ugly in comparison to white beauty standards.
This is backward.
SOLUTION
Look forward through a series of four short films for Lush, each focusing on a different aspect. History. Self-image. Experimentation. Self-love. All taking a tone of confidence - but not preaching.
