Workday Brand Illustrations

  • Florentina Surel

I've been an in-house Illustrator in the EMEA region responsible for graphics made for the product and marketing materials. My team’s in charge of defining and improving Workday’s brand presence in Europe. This was the first time I landed in an already established illustration team, with an existent library full of illustration scenes, characters, spots, icons.

Some projects I contributed to:
- Yearly marketing events (Workday Rising 2022, Elevate 2022, Design Matters 2022)
- Corporate branding materials (such as end of year cards, employer branding, etc.)
- Illustrations for our digital publications (smartCIO, Heartbeat)
- Illustrations for use in the product & animations
- Illustrations for use in ABM (Account Based Marketing)

Find out more, here: