Florentina Surel

Florentina Surel

IllustratorCopenhagen, Denmark
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Ralph Solly
Florentina Surel

Florentina Surel

IllustratorCopenhagen, Denmark
About me
Hi - I'm a professional product & brand illustrator based in Copenhagen, producing custom work that breathe soul into tech products and digital publications. I enjoy working with both raster and vector graphics, and welcome both small or enterprise clients who know exactly what they want or those who are in the beginning of their project. My ultimate goal is to create illustrations that seamlessly integrate into their intended environments. Consider me a versatile designer who can adapt to any illustration style required by clients. While I am more than capable of bringing my personal style to the table, I am equally comfortable letting it playfully thrive on my instagram playground. My style could be described as dynamic, clean yet painterly, surrealistic yet able to engage and move the user/viewer, inclusive and intentional. I create with the idea that technology only thrives when paired with art in mind. I create illustration for: Illustration systems, Branding, Editorials & Blogs, Marketing & Apps, Corporate Identity, Concept development, Traditional animation, Iconography, Characters & Portraits.
Projects
  • Illustrations for a small independent business
    Illustrations for a small independent businessThese two illustrations were made for a friend's portfolio banner. She has her own independent copywriting small business and wanted to express, in an image, what she does in words: listen to her clients talk about details that may seem unimportant at first, then find a way to weave them into a unique storyline.
  • Workday Brand Illustrations
    Workday Brand IllustrationsI've been an in-house Illustrator in the EMEA region responsible for graphics made for the product and marketing materials. My team’s in charge of defining and improving Workday’s brand presence in Europe. This was the first time I landed in an already established illustration team, with an existent library full of illustration scenes, characters, spots, icons.
  • Peakon Illustration Identity
    Peakon Illustration IdentityThe Danish agency Kontrapunkt led and helped Peakon build a brand that is trustworthy, encouraging and humane. As the sole in-house illustrator, I created all the following work and more, based on the Brand Guidelines. The Peakon illustration style is simple, unpretentious and expressive. It works on the basis of ‘less is more’ and uses plenty of white space to give a sense of depth. The illustration is the soul of the product, but its purpose is to bring the user onboard in order to see how mu
Work history
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    In-house Brand & Product IllustratorWorkday
    Copenhagen, DenmarkFull Time
    Illustrator in the EMEA region responsible for graphics made for the product and marketing materials. My team’s in charge of defining and improving Workday’s brand presence in Europe. This was the first time I landed in an already established illustration team, with an existent library of full illustration scenes, characters, spots, icons. Some projects I contributed to are: - Yearly marketing events (Workday Rising 2022, Elevate 2022, Design Matters 2022) - Corporate branding materials (such as end of year cards, employer branding events such as Copenhagen DHL run, etc.) - Illustrations for our digital publications (smartCIO, Heartbeat, Workday podcast) - Illustrations for use in the product & animations - Illustrations for use in ABM (Account Based Marketing)
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    In-house Brand & Product IllustratorPeakon
     - Copenhagen, DenmarkFull Time
    The Danish agency Kontrapunkt led and helped Peakon build a brand that is trustworthy, encouraging and humane. As the sole in-house illustrator, I created all the following work and more, based on the Brand Guidelines. The Peakon illustration style is simple, unpretentious and expressive. It works on the basis of ‘less is more’ and uses plenty of white space to give a sense of depth. The illustration is the soul of the product, but its purpose is to bring the user onboard in order to see how much value the data can bring. For more than 2 years at Peakon, I've focused exclusively on illustration, DE&I representation in product illustration, my work slowly seeping into other areas such as iconography and traditional animation, while working closely with both the marketing and product teams. Illustration has been used extensively across many platforms: social media, websites, web product and mobile app, event materials, print, internal comms, digital publications, employer branding, blog posts, data-heavy reports and so much more.
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Skills
  • Abobe Illustrator
  • Illustration
  • Gif Animation
  • Adobe Photoshop
  • Adobe Creative Suite
  • Blog Illustration
  • Commissioning Illustration
  • Concept Illustration
  • Digital Illustration
  • Editorial Illustration
Education
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    Bachelor of Arts (BA) Facultad de Bellas Artes, Universidad de VIGO, Spain
     - Pontevedra, Spain
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    Bachelor of Arts (BA) University of Arts "George Enescu" Iasi Faculty of Fine, Decorative and Design Arts
     - Iași, Romania
Awards
    3
    3
    Certificate of Merit3x3 - The Magazine of Contemporary Illustration