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World Animal Protection – global public engagement campaign

A better life for 10 billion chickens
World Animal Protection’s vision is a world where animal welfare matters and animal cruelty has ended. Red Stone were commissioned to shape the campaign through messaging and visuals that can be universally understood.
A campaign that can work across the globe
We worked with World Animal Protection to build a campaign strategy, mapping insights gained from research onto a series of propositions. From this, we created a campaign that is positive, powerful and works in any language.

Project Tags

  • Global campaign
  • Campaign creative
  • Branding
  • Campaign naming

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