World Animal Protection – global public engagement campaign
A better life for 10 billion chickens
World Animal Protection’s vision is a world where animal welfare matters and animal cruelty has ended. Red Stone were commissioned to shape the campaign through messaging and visuals that can be universally understood.
A campaign that can work across the globe
We worked with World Animal Protection to build a campaign strategy, mapping insights gained from research onto a series of propositions. From this, we created a campaign that is positive, powerful and works in any language.