World Cetacean Alliance

Global Best Practise Guidance for Responsible Whale and Dolphin Watching The brief was to art direct and produce a guide, to encourage tourist boards and cetacean tourism to adhere to new guidelines set by the WCA after extensive research into behaviours of whales and dolphins. After the switch of attitudes to viewing cetaceans in captivity, to increasing popularity of viewing them in the wild, the Alliance want to make sure these tourism industries aren't doing further damage to cetacean populations. I also worked with illustrator, Giulia De Amicis, who created infographics in fitting with the guide.