Ailsa is a Freelance Designer specialising in both digital and print. Mostly working in the Fashion and culture sector, her projects often have a 360degree approach to tell a cohesive and compelling story. From Branding collections to events and publications, to online campaigns and digital design, her range of work is diverse depending on the project and client's needs.
Projects
- World Cetacean AllianceGlobal Best Practise Guidance for Responsible Whale and Dolphin Watching The brief was to art direct and produce a guide, to encourage tourist boards and cetacean tourism to adhere to new guidelines set by the WCA after extensive research into behaviours of whales and dolphins. After the switch of attitudes to viewing cetaceans in captivity, to increasing popularity of viewing them in the wild, the Alliance want to make sure these tourism industries aren't doing further damage to cetacean popul
- London Fashion Week AW17 InvitationsThe Anya Hindmarch London Fashion week show has become reknowned for it’s creativity and production every season. The invitation also gets a real buzz around them when they’re delivered out to those of the fashion crowd with many taking to share them on social media. I designed, project managed, and worked with our suppliers to have this invite produced.
- Anya SmellsIn 2017 Anya Hindmarch launched her new fragrance range: ‘Anya Smells’. A customer entry-point collection to the brand, the candles depict the fun and playfulness the brand has become known for. A large part of my involvement was responsibility for the design and launch on anyhindmarch.com - planning the customer journey, designing a Homepage takeover, informative landing pages and digital marketing for emails and social channels which involved some animation. The other main area was coming up
- Anya Hindmarch Egg Homepage TakeoverExamples of digital campaigns created weekly, we would often work with external web developers for special projects such as this, the launch of the Egg clasp bag. Here I came up the concept and design, and briefed our web developer. Working in collaboration to have this ready for the collection's launch on the ecommerce site. Digital content is the majority of the work produced at Anya from the upkeep of the eccomerce site, landing pages, and content, e-newlsetters, event invitations, social m
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Work history
Global Digital DesignerJo Malone London
- London, United KingdomFreelance
Working purely in the digital team, the projects were collection focussed and delivered across Sitedesign, social campaigns and animation story boarding, email marketing, digital advertising.
Freelance DesignerVICE
- London, United KingdomFreelance
Pitch design and concepts for Vice Group - VIRTUE, Amuse, VICE.
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Skills
- Fashion
- Advertising
- Events
- Marketing PR
- Visual Arts
- Print Design
- Art Direction
- Design
- Environment
- Excel
- Illustrator
- Indesign
- Photoshop
- Word
- Digital Artwork
- Digital Branding
- Web Design
- Social Campaign
- Digital Design
- Content Creation
- Artworker
- Campaign Design
- 3D Design