World Cup - Pizza Hut Social Campaign
The most expected event for Brazilians, is also a great challenge for the brands that are not official sponsors of the tournament. Every brand has its own strategy to deal with it, but no other brands has what Pizza Hut has: the first and only Brazilian Pizza. Using this popularity we created a fun live social media campaign where every World Cup main event translated into organic stories into Pizza Hut's Instagram. The World Cup in Brazil is a party. And Pizza Cup simply could not stay out of that.
Data Hut
We created our own statistics center, to show every little detail of the game (and our pizzas) that the watcher could not pay attention to during the match.
Game interactions
During Brazil's match, depending on the result, we found a way to let everyone know what happens on the field using Pizza Hut delicious food.
And as the tournament just keeps getting better, we had to be prepared for what everyone wanted the most: the sixth star.
So, we created a card with 7 stamps: one for each game that Brazil would have to face to win the cup. And if the client had 7 pizzas, on each game's day, the eighth would be free.
And we even prepared for the worst:
The case of the tournament continues without brazil classifying.
the results?
The Results?
2.723 reactions
488.275 views
4.651.201 reached users
No sponsored player
No sponsorship to any team
Zero media investment
