I really believe in a craft-idea balance.
Great ideas demand great refinement: a great art will not save a bad idea and a great idea will not be as great as it could with a bad execution.
Over nearly 15 years working with Art Direction my goal has been to learn the minimum, at least, of every ingredient of art direction so I know best how each skill can help me bringing great ideas to life.
I've spend almost 15 years collaborating with both big local and global clientes like Mastercard, Amazon, Renault, Chevrolet, Johnnie Walker, Canon, Pizza Hut, Habib's and much more.
Reach me at so we can do some awesome work together.
rpietragalla@gmail.com
Projects
- Eternal PagesHow can Leya, a book publishing brand, encourage reading and help preserving the nature? We combined the longevity of plastic with the contents that should last forever: the biggest classics of literature. By collecting the plastic wastes from rivers and oceans, we created books made 100% of plastic which contained the most famous histories ever written.
- Vacations - MastercardIn order to celebrate the start of the summer vacation and remind children that is possible to have fun even when there's no internet around, we created a film remembering all the games that the past generation used to play outside, along with a request: do not like this post, go outside and have fun.
- World Cup - Pizza Hut Social CampaignThe most expected event for Brazilians, is also a great challenge for the brands that are not official sponsors of the tournament. Every brand has its own strategy to deal with it, but no other brands has what Pizza Hut has: the first and only Brazilian Pizza. Using this popularity we created a fun live social media campaign where every World Cup main event translated into organic stories into Pizza Hut's Instagram. The World Cup in Brazil is a party. And Pizza Cup simply could not stay out o
Work history
F
F
Art DirectorFrelancer
São Paulo, BrazilFreelance
As freelance I had the opportunity to collaborate with several projects and collaborate with some very professional agencies in Brazil and Canada. Such as: McCann São Paulo, CP+B, Commerce Garage, GUT, SA365 and more.
Most requested tasks:
Campaigns and key-visual creation; Digital and social media content creation and strategy; Print material creation; Outdoor media creation; Branding creations; Illustration and storyboards; Case creation for festivals and movie creations.
_____
C
C
Head of ArtCommerce garage
- Montreal, CanadaFull Time
Working remotely to Canada, I got the chance to know the Canadian work culture and the best practices for the North American advertisement market.
Besides my other creative tasks as art director I also had the chance to coordinate and approve a lot of campaigns and digital ads for different segments of clients all over Canada.
Main tasks:
Digital campaigns creation; Social media performance strategy; UI and UX; Illustrations and visual assets creation.
+ Show more