Client: Ecoembes.
Brief: Celebrate World Environment Day as Ecoembes Day.
Insight: People like to be recognized when they do something good.
Concept: Congratulations for recycling.
Role: Art Direction, Graphic Design
Print
Using onomatopoeia, we gave voice to the nature, who wanted to congratulate and thank the people that take care of her.
Outdoor
Using the (co-owned) dumpsters to communicate the message to the recyclers, but in a funnier way: they would be able to see some endangered species that they are helping by recycling through their phones in Augmented Reality.
Guerrilla Marketing
In a recurring city plaza, some dumpsters would be placed and at specific hours of the day, there would be flash mobs in which a group of people would dance and congratulate the lucky recyclers with "1 million thanks" checks.
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Translating the nature's message to human language
