World Vision x Thumbstoppers 'Shady Beauty'

Beauty has a problem. There’s a huge demand for ingredients like Mica (What gives make-up its shimmer), Shea Butter and Vanilla, but their sourcing is often linked to slavery, exploitation and child labour. So, to highlight the issue, I wrote a dark comedy script and OOH assets for Thumbstoppers new campaign: Shady Beauty. We created a fake beauty product launch to raise awareness of just how shady the industry’s sourcing methods really is. Client: World Vision Agency: Thumbstoppers CD: John Barton Script-writer / Senior Copywriter: Me Art Director: Laura Williamson Content Lead/Editor: Mitchell Kendall-Smith Senior Producer: Rosie Litterick