• Fran Marchesi

In August 2017, Vantiv and Worldpay announced a $10.4bl merger creating the world’s largest payments processor, and becoming a Fortune 500 company. L&Co’s partners MBLM in New York worked with Worldpay to develop a strategic brand platform, promise and tagline – Advancing the ways the world pays. A brand architecture framework was developed to streamline and rationalise the product offerings. I worked with a cross-agency team to create the visual identity system and establish the new look and feel. Working closely with the client’s marketing and communications teams in the US and UK, we created the assets, templates, a proprietary typeface, image and icon libraries. In support of bringing the newly merged companies together, we helped create specific components for the internal values and brand launch. This included digital and print communications as well as environmental applications. Created whilst at L&Co.