Worten Game City by Rock in Rio / Just Dance Stage

  • João Filipe

Worten Game City by Rock in Rio took its visitors into a parallel universe where they could find all their favorite characters on and off screen.This dreamland kinda event is for those who dance, for those who sing, for those who thirst for adventure and give it all in!

Worten Game City by Rock in Rio 2019 was the first gaming city in Portugal. It took place in Cordoaria Nacional in Lisbon spreading over an area of more than 5000 m2. It had 30 hours of non-stop activities happening simultaneously across more than 10 entertainment zones.

One of these areas was Just Dance Stage. An official Ubisoft stage activated by Jazzy Dance Studios - the biggest dance school in Portugal. It also had Meet & Greets with inffluencers / youtubers like Wuant, Windoh, Owhana and Angie Costa, Cosplay Contests and a DJ Set with international artists to end the each day at its best.
I was one of the main producers of this event being part of BetterWorld (Rock in Rio mother company).
Also, I assumed the creative direction and production of Just Dance Stage.