Worth is a Pop-up shop with a difference.
Limited edition objects designed and manufactured by students at Central Saint Martins start off with a price tag of £1,000,000. The twist is each time the Worth website is shared over social media, the price drops.
By calculating a value for each user’s Tweet or Facebook status and displaying its impact on reducing the overall price, the Worth website incentivised sharing and created the perfect conditions for self-propagated viral spread.
As leader for Online Publicity I came up with the original idea for the million pound pop-up price drop that fuelled our marketing campaign. I designed the Worth website and developed it in collaboration with Sion Fletcher & Anand Savjani