About me
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Projects
- Careful where you clickWe raised awareness to online safety by hacking Facebook. Using a bit of malicious code, disguised as a vine video, we managed to get onto over 100,000 people's newsfeed's in a day. Once watched, our video shared itself on your Facebook without your permission. Secretly forcing innocent watchers to propagate the video, causing a viral like chain reaction through Facebooks network. Rather than just use any video, we used the opportunity to help raise awareness to online safety, so I created an i
- We Are ForeverOur comprehensive re-brand allowed niche holiday operator Forever Holidays to gain a competitive edge on their rivals. We distilled their core ethos into three words – People, Places, Parties. We harnessed the power of social identity to transform a package holiday company into a lifestyle brand. Forever Holidays became We Are Forever.
- Worth: the world’s first social media fuelled price-drop pop-upWorth is a Pop-up shop with a difference. Limited edition objects designed and manufactured by students at Central Saint Martins start off with a price tag of £1,000,000. The twist is each time the Worth website is shared over social media, the price drops. By calculating a value for each user’s Tweet or Facebook status and displaying its impact on reducing the overall price, the Worth website incentivised sharing and created the perfect conditions for self-propagated viral spread. As leader for Online Publicity I came up with the original idea for the million pound pop-up price drop that fuelled our marketing campaign. I designed the Worth website and developed it in collaboration with Sion Fletcher & Anand Savjani
- #Flashtag – Digital graffiti#Flashtag turns the world into your canvas with a finger. Using laser projection you can draw, tag or type on any surface. #Flashtag automatically records & live tweets your creation. Make your mark in the physical space and spread it in the social: it’s graffiti for the digital age.
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Projects credited in
- Broadcasting all things Air Max through the worlds first interactive Instagram carouselIn the run up to Air Max Day 2017, London On Air, Nike briefed us to generate hype across their digital channels. With various personalities and talent already locked in, the challenge lay in finding a way to tie the individual stories together as a cohesive campaign, yet to keep each standalone and disruptive. In our approach, we hijacked the Nike London channel, transforming it into a broadcast of all things Air. The concept bore a story-telling framework, informing the treatment applied to
Work history
Interaction Designer
Partner & Co-Founder
Freelance Creative & Designer
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Skills
- Advertising
- Film
- Branding
- Art Direction
- Websites
- Typography
- Animation
- Brand Design
- CSS
- Design
- Creative
- Html
- Creative Direction
- After Effects
- Front end Digital
- Frontend Development
Education
BA Graphic Design
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Interaction Design
Awards
D&AD Yellow Pencil
D&AD Newblood Awards 2015
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