WPP & Theirworld (D&AD New Blood 2015)

  • Matthew Wallace
A brief for D&AD New Blood 2015 which required a small team of myself, Stephanie Davis, Leo Bowyer & Di Guan to produce an Identity, Online Presence & Launch to support the education of girls through technology. Our concept, UNLOCK, aims to highlight the potential of our technological unity to unlock opportunities for girls.
The idea of a socially responsible social network encompasses the idea of connection and coming together to make a difference.
As well as leading the design of the Identity & Website, I also animated the 2 minute submission video for D&AD New Blood 2015.