Wray & Nephew Carnival

  • Robin Shaw
  • Theo Gentilli

FOR CARNIVAL WE GOT ASKED TO Concept, strategise and deliver Wrays flagship campaign of the 2020 calendar. Creating a unique campaign that drove brand awareness and engagement in the run up to and during carnival. BECAUSE THEY WANTED TO Truly engage, drive advocacy, disrupt trial (at scale) and broaden reach with their consumers. SO WE Shot Popcaan live in Jamaica and Mist in the birth place of UK carnival (St Pancras Town Hall), creating a transatlantic exchange from JA to the UK. No Signal joined the party by recording a 3hr marathon live stream with Ebony Steel Band performing J Hus, Burna Boy, Kranium, Young T & Bugsy, NSG, WIz Kid, Vybz Kartel and many more. 0.5m views in 5 days 77% Share of Voice x competitors Went viral on Twitter 140k Web Conversions