Wrigley's Extra x Spotify activation

Extra's big 60-piece tubs are made for the car; they even came out with a pack holder to attach to the dash. As part of their 'Shine Behind the Wheel' 2019 campaign, Extra asked us to strengthen that link between gum and driving. We figured we're at our best behind the wheel when we're belting out driving anthems, whether it's an 'intimate' solo session, a surprisingly harmonised super group chorus, or a windows down IDGAF summertime banger moment. Your music makes every drive better. So, we came up with a partnership promotion with Spotify, giving shoppers the chance to win a 3-month Family subscription for themselves (and their backseat backing singers). This was then rolled out across the shopper journey: microsite, 6-sheets, ATMs, social animations, etc. TURN UP THE DRIVING CHEWNS